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Your BRAND is much, much more than just a Logo and a Name. In fact, your brand, encapsulates everything about your business.

Your Brand says everything about your business. To begin with, it will say who you work with; who your ideal customers are. Do you work with young people, aged 18 to 30 or with older people who are retiring? Do you work with adventurous people who want to travel or do you work with people who love to stay at home? Do you work with people who want to improve their health or to have new adventures? Your brand will embrace all of this.

Embracing the Power of Your Brand is Step 4 in my Seven Step Process for a creating YOUR Dream Business. I delve deep into all 7 steps in my Master Classes on 13 & 14 June 2017. I give full details below.

The next thing your brand will tell the world about you is what products and services you offer. Are you known for offering adventure holidays? Are you known for offering training? Are you known for creating beautiful art? Are you known for creating jewellery or music?

You Brand will also portray your values and your standards. Are you into providing really high class, really expensive jewellery or art or are you into providing affordable accommodation in urban centres. Neither of these would make your Brand good or bad. They just say what your brand is about and the market to which you would appeal. Your brand tells people what this is.

The next thing your Brand includes is your ethos and this is all about how you interact with the world and with your ideal7 Steps Process to create your dream enterprise client. This encapsulates your vision. It says how you go about fulfilling your vision and how you care about your customers. Do you treat everybody with gentleness or is your ethos one about being more assertive because you think that’s the best way to carry your message to the world. It could be that you believe that the change you want to make in the world is better served by an assertive, rather than passive, ethos.

Knowing your ethos is very important to your brand because it lets your clients know exactly what your ethos is, so they come to respect you for that. But it also tells your team what it is, so as they will be able to buy into it and deliver it to your clients.

And, finally, your brand is your Name and your Logo, which simply encapsulate all the other aspects I talked about. Your Name and your Logo are your brand’s snapshot, your brand Thumbnail, a shorthand way of telling your story to the world.

Think of any famous brand you know. As soon as you hear their name or see their logo you’ll know exactly what they do and what they stand for. Their name and logo immediately call to mind all aspects of their business. Think of Coca Cola or Virgin Airlines, Club 18 to 30, Versace, etc. With all such enterprises, the Name and the Logo tell you so much more.

Your Brand is much more than your Name and your Logo! However, your Name and your Logo encapsulate all that your Brand is! If you haven’t got all the other aspects that I discussed above, then there is nothing for your name and logo to encapsulate!!!

Master Class

Now I’m going to go into the Power of Your Brand in far more detail in LIVE 90-Minute Master Class I’m running on the 13th and 14th of June 2017. In these Master Class sessions I will be diving deep into all 7 steps of this VERY POWERFUL process.

2 Global Master Class sessions for creating a conscious business.

The diagram above gives details of the two sessions I’m running. As it’s going to be a global event, I’m running two sessions so as that you can come join me at a time to suit your time zone.

Click here to book you seat on a Master Class.

I guarantee you’ll have a great return for your investment. So confident am I of this, that if you feel you haven’t, I’ll refund your fee to the Master Class in full. Okay.

I’d love to see you there.

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Sarah Outerbridge of Stallion Lawyers

Working with John has been one of the best business decisions I have made.

I have been working with John for almost 12 months now and my business has grown much quicker than it ever would have without his help.

John has kept me accountable, helped me stay on track with my goals and discover and clarify my vision; as well as providing valuable guidance.

In addition, John really cares and it is great working with someone who shares my values.

I would highly recommend John to any business owner looking to take their business to the next level or just wanting to reach their goals faster.

Sarah Outerbridge, CEO, Stallion Lawyers, Gold Coast.

Working with John Owens International (JOI) has been immensely beneficial to our business.

Using the JOI Board Advisory service has helped our Board and senior executive team to gain significant new insights into innovative strategies and structures that have presented new and profitable business opportunities both domestically and internationally.

Using JOI as mentors to our divisional managers has enabled these managers to significantly grow in their roles, resulting in higher performance for their division both organisationally and commercially.

I have no reservations in recommending JOI to any organisation that wants to have the thinking, systems and structures to take itself to the next level.

Dean ReidCEOMSi GroupGold Coast, Australia

Working with John as a coach and mentor has been transformational.

John has a gift for enabling people to view challenging situations, both business and personal, from completely new perspectives that remove blockages and provide a way forward to simple, elegant solutions.

John is committed to achieving the very best for his clients, but they have to be prepared to work for it. Do not work with John unless you are prepared to be stretched and challenged. However, if you are prepared, the results will be amazing.

I have no reservations in recommending John to anyone who wants to achieve real transformation both in their personal and professional lives.

Casey ReidGeneral ManagerThe Leather DoctorQLD, Australia

John’s reputation for bringing rapid change through the power of simplicity to businesses is well deserved.

I first met John when he did consultancy for a business of which I was a director and major shareholder. His techniques enabled John to do the work quickly and get right to the core of our challenges. His keen analysis enabled him to provide the board and executive with some great insights and outstanding recommendations.

His work, both as an enterprise consultant work and a personal mentor, is first class.

John SandfordDirector, Trustee and Advisor

Here exists a brilliant and powerful mind in business. John Owens skills as a business consultant scream one word for every business: transformation.

Since having John on my of directors for my brand – Emily Gowor, Word Artist – I have resolved challenges in the flow of daily and monthly business, devised a company structure that will be put into place in the new year, and brought a significant and clear distinction to the role that I ought and ought not to be playing in my own company.

Without the clarity that John bring to a business, you will not know where you stand within your own enterprise – and your enterprise may very become the owner of you instead of the other around.

The opportunity to have John consult for your business – whether your are an individual with a growing personal brand, a small enterprise or a large corporation (and no matter where you are globally) – is priceless. It will double your revenue at the very least, and bring forward with crystal the most optimal and long-term profitable structure for your business to follow.

Build your success the right way. Take advice form John Owens – he is a genius in business, and will care about your enterprise;s success as much, and in moments, even more fiercely than you do. It’s his commitment every single day to stand for people’s financial and vocational prosperity. Thank you John.

Emily Gower5th Time Published Author, Speaker, Book Mentor & Founder of Gowor International Publishing