There’s No Such Thing as a Complicated Business
In this article, I introduce Step 2 of my Seven-Step Process for creating a Winning, Conscious Enterprise, which is all about harnessing the Power of Simplicity.
Why does simplicity matter? Over the past three-and-a-half decades, I have worked with hundreds of different companies of all sizes, from multinational corporations to mom-and-pop high street stores, in all types of industries, in nine countries on both sides of the globe.
In all of that time, I have never come across a complicated business. What I have come across, however, are businesses run in the most complicated ways imaginable, and there’s no excuse for it. It doesn’t have to be like that. Complexity serves nobody. It doesn’t serve the customer. It doesn’t serve the business. It doesn’t serve the staff.
Complexity Costs – Lots!
Complexity costs and enterprise in so many ways.
Defects and Unhappy Customers
The first way it costs, when you’re doing something in a complex way, it creates errors. It’ll create errors, which result in defective products. It’ll create errors which result in services being delivered in a less-than-optimal way. Those defective products and bad services will lead to disillusioned and unhappy customers. If you’re running a conscious business, complexity, defective products, bad services and unhappy customers are totally incompatible. You can’t deliver things badly just because you can’t be bothered to simplify. If you are then you are not delivering your promise to the customers and leaving them disillusioned.
The next cost it has is that everything takes longer. Now, because things take longer, this means that they cost more. And if they’re going to cost more, you’re going to have to pass those costs on to your customers or risk going bust. And if you’re running a conscious business, it is totally untenable to create artificial costs due to complexity and then try to charge your customer for that.
Stress and Demotivation
The next cost that complexity brings is that it will stress and demotivate your team. Working complex processes is not nice. It’s not fun for anyone. And because they’re stressed and demotivated, you’re not going to get the emotional buy-in from your team, so it makes it hard to have a Dream Team. With the best intentions in the world, if they’re doing things in a less-than-optimal way, if they know that what they’re doing is complicated, they know they’re creating defective products and services, they know they’re creating unhappy customers, they know they’re not delivering quality, they’re not going to give you that emotional buy-in. You’re not going to have the Dream Team, and you’re not going to be able to deliver on your vision.
Restricted Business Growth
And finally, because complexity is “complex”, it’s very hard and slow to train people in doing it, so this slows down the rate at which you can build your dream team. Plus, as I said before, if everything is complicated, you’re not going to be able to attract your dream team because you’re not going to get the emotional buy-in. They might love your vision and would really want to get involved with you, but when they see the complicated way in which you’re doing things, they won’t and that will stop them dead! If you don’t build your dream team, you’re never going to be able to deliver your greater promise and vision.
So I’m going to go into overcoming Complexity through the Power of Simplicity in much greater detail at my Live 90 Minute Master Classes on the 13th and 14th of June. As this is a global event, I’m running two sessions to cover all the time zones round the world. I’d love to see you at one of them.
In the diagram below I show both scheduled Master Class sessions and the times they will run, To book on either session, click on EVENTS in the MAIN MENU at the top of this page. This will give you a drop-down menu with the two sessions to choose from. Pick the one that suits your time zone better, and book your seat. I’d love to see you there.
My next article on this series is on Step Three of my Seven-Step Process for Building a Winning Business, which is all about building your Dream Team, which is the next key step in building a winning, conscious enterprise.
I look forward to connecting with you there.
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