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One thing that will make business easy for you is if you know what your passion is, so what is ‘passion’?

Your passion is, as the name suggests, something that you feel passionate about. Something you love Slide02doing. Something that you’d get up in the morning to do even if you weren’t paid to do it.

That’s your passion, and if your business is based around your passion, then it’s going to be much more successful than if you’re doing something you find a drudge.

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Passion to Purpose

Now, when you’ve found your passion, that is good, but then the next question that comes up is, “What’s my purpose?”

People will ask you that in business and in life, “What’s your purpose?” Well, to me, I see your purpose as being the positive difference that you’re going to make in the world using your passion, and I think that’s a good way to define it.

Passion and purpose make a difference

Then, people use the term “Why”. They ask you, “What’s your big why? “Why are you doing what you are doing?” Is this the same as your purpose?

Well, I have a definition that I used for that too. I say, your “Why” is the positive difference that you want to bring about in the world, using your passion.

You Why is the positive difference you want to make


The Japanese have a great term for your big “Why”. Thye call it “Ikigai”, and it is your reason for living. They also have a great diagram.

Ikigami diagram

If you look at this diagram, we can see that at the top, there is something you love doing.

On the left-hand side, there’s something you’re great at.

On the right-hand side, there’s something the world needs, and at the bottom, there’s something that you get paid to do.

If you see all the possible combinations of this, it really is amazing that you can have a passion, it can be something the world needs, you can be great at it, and you can get paid for it. You combine your whole mission, passion, profession and vocation in this and right in the middle of this “Ikigai” diagram is your “Why”, your “Purpose”.

To Summarise

Let’s go back to my definition about your why and remind yourself that your why is the positive difference that you want to make in the world, using your passion, and if you want to see how these things are combined, please continue to come back to this “Ikigai” diagram.

This may be a short article on your passion and purpose but that doesn’t mean they’re not important. They are vital and core to every successful business. When you find your passion and purpose and ultimately your “Why”, your business and life will move to a whole new level..

In the next article, we will start to look at vision, mission, and strategy. Three important concepts which will give clarity and focus to your business.

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