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Passion & Purpose

In a previous article, we talked about how your Passion and Purpose. Passion being what you love doing and purpose being the difference you want to make in the world using your passion.

In this article, I’m going to describe how your Passion and Purpose in life become your Values and Standards in your business and how, in turn, these become the Brand an Identity for your whole business.


Imagine that you are passionate about everybody’s right, rich or poor, to have a roof over their head, somewhere to live and sleep and that you make it your life’s purpose to make this happen.

You business values

In order to bring this about, you might decide to set up a business to provide cheap affordable housing for low-income groups or you might decide that you want to provide luxury accommodation for the mega rich. Both these represent different values. They are neither right nor wrong, not good, not bad, just different.


If these are your values, what are your standards?

Well, let’s imagine that you’re going to provide cheap affordable housing for low-income groups, then, what are your standards?Business values and standards 1

Your standards are going to be things like inexpensive, affordable, ethical, sustainable, ethically sourced and fair trade.

If you’re talking about luxury accommodation for the mega rich, that’s going to be a different set of standards. Now, we’re talking about expensive, exclusive, unique, innovative, high tech and artistic.

Business values and standards 2

Why are standards important? Well, they provide you and your team with a consistent way of working in everything you do when you’re dealing with your suppliers and your clients.

They are a key part of your business promise. You become known for your standards. In fact, your standards become an integral part of your brand.

If They Are Not Written Down They Do Not Exist

Are your standards written down? If your standards are not written down and they’re just in your head, then they don’t exist. They must be written down.

Standards must be written downIf they’re not written down, then your team don’t know what they are.

Every standard is different = chaos

If they don’t know what they are, they can’t deliver to your standards so they will deliver through their own standards.

Your Standards Begin When Hiring

The best place for getting your team connected with your standards begins in the hiring process. When you are interviewing, and hiring, tell the interviewee what your values and standards are and see how they react.

If they don’t love them and totally connect with them, don’t hire them because they’re not going to be part of your dream team.

Standards begin when hiring.


Your values and standards are not just external for your customers. They are, in fact, also internal. They apply to your team. How do your team treat each other?

How do your team treat each other?

Is it like this with anger or aggression? Or is it like this with cooperation and mutual respect and support?

Your internal standards ought to be built around terms like:

  • Dedication
  • Honesty
  • Tolerance
  • Respect
  • Integrity
  • Compassion.

These are wonderful terms, I’m so lucky because lots of these people I work with have these built into their standards both for the way they treat their customers and internally the way the team treat each other.

Just today, I was on a Skype mentoring session with an amazing lady on the Gold Coast who has a law firm there dealing with personal injury and her standards are all built around terms like this and it’s amazing the way she connects with her clients, with the people she deals with professionally and with her team.

As I mentioned earlier your standards are a key part of your business promise. You become known for your standards. In fact, your standards become an integral part of your brand.

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4 Responses to “How Your Passion and Purpose in Life Become the Values and Standards of Your Business”

    • John Owens

      Thank you, Chris. I hope that all is well with you and that you are loving your latest role.


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Sarah Outerbridge of Stallion Lawyers

Working with John has been one of the best business decisions I have made.

I have been working with John for almost 12 months now and my business has grown much quicker than it ever would have without his help.

John has kept me accountable, helped me stay on track with my goals and discover and clarify my vision; as well as providing valuable guidance.

In addition, John really cares and it is great working with someone who shares my values.

I would highly recommend John to any business owner looking to take their business to the next level or just wanting to reach their goals faster.

Sarah Outerbridge, CEO, Stallion Lawyers, Gold Coast.

Working with John Owens International (JOI) has been immensely beneficial to our business.

Using the JOI Board Advisory service has helped our Board and senior executive team to gain significant new insights into innovative strategies and structures that have presented new and profitable business opportunities both domestically and internationally.

Using JOI as mentors to our divisional managers has enabled these managers to significantly grow in their roles, resulting in higher performance for their division both organisationally and commercially.

I have no reservations in recommending JOI to any organisation that wants to have the thinking, systems and structures to take itself to the next level.

Dean ReidCEOMSi GroupGold Coast, Australia

Working with John as a coach and mentor has been transformational.

John has a gift for enabling people to view challenging situations, both business and personal, from completely new perspectives that remove blockages and provide a way forward to simple, elegant solutions.

John is committed to achieving the very best for his clients, but they have to be prepared to work for it. Do not work with John unless you are prepared to be stretched and challenged. However, if you are prepared, the results will be amazing.

I have no reservations in recommending John to anyone who wants to achieve real transformation both in their personal and professional lives.

Casey ReidGeneral ManagerThe Leather DoctorQLD, Australia

John’s reputation for bringing rapid change through the power of simplicity to businesses is well deserved.

I first met John when he did consultancy for a business of which I was a director and major shareholder. His techniques enabled John to do the work quickly and get right to the core of our challenges. His keen analysis enabled him to provide the board and executive with some great insights and outstanding recommendations.

His work, both as an enterprise consultant work and a personal mentor, is first class.

John SandfordDirector, Trustee and Advisor

Here exists a brilliant and powerful mind in business. John Owens skills as a business consultant scream one word for every business: transformation.

Since having John on my of directors for my brand – Emily Gowor, Word Artist – I have resolved challenges in the flow of daily and monthly business, devised a company structure that will be put into place in the new year, and brought a significant and clear distinction to the role that I ought and ought not to be playing in my own company.

Without the clarity that John bring to a business, you will not know where you stand within your own enterprise – and your enterprise may very become the owner of you instead of the other around.

The opportunity to have John consult for your business – whether your are an individual with a growing personal brand, a small enterprise or a large corporation (and no matter where you are globally) – is priceless. It will double your revenue at the very least, and bring forward with crystal the most optimal and long-term profitable structure for your business to follow.

Build your success the right way. Take advice form John Owens – he is a genius in business, and will care about your enterprise;s success as much, and in moments, even more fiercely than you do. It’s his commitment every single day to stand for people’s financial and vocational prosperity. Thank you John.

Emily Gower5th Time Published Author, Speaker, Book Mentor & Founder of Gowor International Publishing